Bill Mick LIVE

Bill Mick LIVE

Bill’s been a morning staple on the Space Coast since 2001. Call the show at 321.768.1240 weekdays from 6am-9am.Full Bio

 

BML Tuesday- When Ads Backfire

BML is the clutter you hear between the ads. During the Super Bowl, the ads are important for other reasons. They’ve become part of the entertainment. At least the good ones do. What about the other ones, those that miss the mark somehow? On the national level those are costly mistakes. At $7m per 30-seconds, Super Bowl ad times ain’t cheap.

While Bud Light’s Mulvaney mistake was costly, it wasn’t $7m/30-seconds. No, that cost came in market share. It’s the comeback that ran the $7m number on Sunday.

I don’t know what Dan Newlin’s ads cost him on Local 6, but you can bet it was more than a regular run. Dan’s now taking some heat for wearing a MAGA shirt in one of the commercials he ran. I had another problem with the other ad.

And then there are the “He Gets Us” ads that some ad agency thinks is a quippy way to stoke folks’ interest in Christianity. One could argue when the object is your eternal soul, the money is not the issue. The issue is the messaging and whether the mission was accomplished.

The county is following the “leadership” of its county commission and reversing a policy after only about a week of implementation. Apparently, there is no decision that is final in Brevard.

Dave Bowman joins us for this morning’s discussion and in our 8am hour, we’ll turn it over to him for Dave Does History. Today it’s a look at Abraham Lincoln on this day after his birthday.

THE LINEUP

A Bud Light comeback?

Dan Newlin’s MAGA cap

He gets us gets flak

Like its commission, Brevard County reverses decision

After appeal, FL judge ends elections law challenge

Brevard & buying a Brightline station

Lakewood Church shooter a trans El Salvadoran


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