MICKnugget: 04.02.18

We begin our week of tidbits with advice for candidates and campaigns.  Have a clue.  If you don’t have a clue, go hire somebody who has a clue.  And if you can’t afford that, A- why are you running? And B- get out now before you embarrass yourself.

I am inspired by my first political mailer of the election season.  For those of you dabbling without a clue here is what that mailer should teach you:

*Never mention your opponent by name 

*Never mention that your opponent is an incumbent 

*Point to what you can do and positives of your candidacy instead of negatives about your opponent 

*When you point to those negatives, because you will ignore this part of the advice, and you had been in office 8 years as the problem developed, you bear at least as much responsibility as your opponent, maybe more 

*Try to get the mailer a little closer to when people actually care about the election- this was just way too early!


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