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FLORIDA - Florida’s tourism industry reached a record high in the second quarter of 2025, attracting 34.4 million visitors from April through June, according to figures released by Gov. Ron DeSantis.
This represents the highest number of travelers for the period in state history.
Domestic visitors accounted for approximately 91.5% of travelers, or about 31.5 million people, while international arrivals grew by 11.4% year-over-year, totaling roughly 2.3 million visitors.
Canadian tourists made up 640,000 of the total visitors, representing nearly 2% of all travelers.
Airports across Florida handled 28.6 million enplanements during the quarter, with smaller airports such as Punta Gorda and St. Petersburg-Clearwater seeing the fastest growth at 22.5% and 14% respectively.
Hotel occupancy rose slightly by 1.2%.
Bryan Griffin, president and CEO of VISIT FLORIDA, attributed the increase to the state’s diverse attractions and visitor safety.
He noted that the growth included travelers from new international markets.
Tourism remains a significant contributor to Florida’s economy, generating $37 billion in tax revenue in 2023, which supports state programs and could aid property tax relief efforts.
Not all areas experienced equal gains.
Coastal communities affected by hurricanes reported slower recoveries, and some local businesses saw revenues drop.
State representatives emphasized that while visitation numbers are high, economic benefits are uneven and wages in service industries remain a challenge.
VISIT FLORIDA is focusing on recovery marketing for storm-affected areas and promoting both well-known and lesser-visited destinations, while targeting international visitors who tend to stay longer and spend more.