While candidates spend their campaigns telling us what they know and believe they can do (how else do they earn our votes?), there are many things they don’t understand. These days it seems most don’t understand the political system and how it works, proper messaging, what makes a good campaign manager or advisor and they certainly don’t understand radio and the laws and rules in play regarding political issues on the radio.
For the discerning candidate there will be valuable lessons in today’s program. There will be things like “equal time” (which in most cases does not exist), the public file, radio advertising, radio interviews and how to win friends (and votes) and influence people.
These candidates should not feel bad, there are folks who have been in radio for decades who don’t understand these things simply because they don’t live in the talk radio world where politics really come into focus. Those of us on the talk side have to know these things because we live them every day. So, candidates, listen up, this could be helpful to you and your campaign. For, as they taught us in pro umpire school, a little knowledge is a dangerous thing.
Class begins in our 7am hour.
We’ll begin with the US Senate failing women and girls in a big way and the reason is pathetic. Hyundai is doubling down on DEI. I wonder how long this manager will maintain his job. The Bud Light lesson is lost on some folks.
Given time we’ll have other issues to explore, we’ll see how the show unfolds.
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TODAY’s LINEUP
Tafoya- why protecting women in sports failed in the Senate
Hyundai and DEI- the counter-counterculture
America’s thoughts- Trump’s speech
Bondi- the FBI delivered a truckload of docs
Lip service to property tax reform
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Florida
School start times and the legislature
Former Brevard Corrections Deputy charged, woman still missing
Ex-Deputy had stalked missing woman’s niece
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Political
US military aid to Ukraine suspended
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Social
Targe facing boycott- watch it not hurt
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Elsewhere